Strategy Essay Example | Topics and Well Written Essays - 1000 words - 3

Strategy - Essay Example Porter argues that the ability to perform particular activities and to manage the linkages between these activities is a source of competitive advantage.   The above diagram shows an example of a corporate value chain analysis that can be applied to general manufacturing process of a Cadbury’s product. The analysis can help identify the company’s core competencies and weakness throughout the manufacturing process and whether competitive advantage is created or lost because of this. Internal Factor analysis summary (IFAS) External factors Analysis Summary (EFAS) Porter’s five forces applied to Cadbury plc Force Strong/Weak Threat to Cadbury Industry/ Competitor/Competitive rivalry Strong There are three main competitors within the confectionery industry, Cadbury , the market leader followed by Mars and Nestle, The competition between the three companies is very strong and each company aims to be the market leader Corporate strategy Chen et al (2009) states that â€Å" Corporate strategy is primarily about the choice of direction for a firm as a whole and the management of its business or product profile. Cadbury’s corporate directional strategy after their success in 2008 is growth. This is one of Cadbury’s main priorities for the future. Working alongside the company’s business strategy , Cadbury will work towards achieving horizontal growth. This is achieved by Cadbury expanding its products into other geographical locations and/or increasing the range of products and services it offers(Chen et al 2009) Cadbury hope to achieve horizontal growth by focusing on five key brands, Cadbury, Trident, Halls, Green and Black’s and The Natural Confectionary Company Cadbury are doing this as an action towards achieving their vision as it is believed that these brands have the strongest potential in new and existing markets on a global level A key factor towards Cadbury mentioned throughout the report, is lack of sales a nd revenue generated by Cadbury outside of western Europe. Therefore concentrating on specific brands that are thought to be the most successful on a global scale will help the company launch new products in other countries , hopefully

Hinduism Origins :: essays research papers

The origins of the Hindu religion can be traced back to the year 5000 BCE. The word Hindu is a very old word. In ancient times, the river Indus was called â€Å"Hindu† by the Persians who had migrated there. They also called the land Hindustan and it’s inhabitants, Hindus. After that, the religion that followed was called Hinduism. Hinduism is also referred to by practitioners as Sanatana Dharma. This means â€Å"the eternal faith†. Hinduism is not strictly a religion. More than a religion, it is a way of life. Hinduism has no founder, Anyone who practices Dharma can call himself a Hindu. Hinduism is based on the practice of Dharma, which is the code of life. Hinduism has been their way of life for many years. Scholars are confused, it seems to be that Hinduism has no founder. Has been traced to about the year 5000 BCE to the Indus Valley civilization. Development of Hinduism influenced throughout the years by many invasions. Biggest invasion is believed to be the Aryan invasion, circa 1500 BCE. Aryans were light-skinned nomadic people from the steppes of Russia and Central Asia. When they invaded India, they brought with them religion of Vedism. Beliefs mixed with more advanced beliefs of the Indians, creating Hinduism. Early Vedism was the early earth and life changing belief that the battle loving tribes needed. lso believed that Hinduism is derived from Animism. Animism is the belief that every thing and person has a powerful spirit in them or a soul. This spirit is supposed to be capable of helping or harming human beings. This faith is very popular. In fact, if an animist were to want to cut down a tree, he would first explain to the tree how it will be used and then asks for permission to cut it down. That is why many people like the North American Indians used every part of the animal that they killed. During the tTime of the invasions many things changed. The Rig-Veda was composed during the early beginnings of the Hindu religion. The Rig-Veda is a collection of 1, 280 hymns to the gods. There are also three other collections, which were added later. They are called the Samaveda, the Yajurveda and the Atharvaveda. Between the years 800 and 600 BC, a body of style writings called the Brahmanans was attached the Vedas. These writings contain explanations of the ceremonies mentioned in the Vedas.

Recovering Addicts in the Field of Substance Abuse Counseling

RECOVERING ADDICTS IN THE FIELD OF SUBTANCE ABUSE COUSELING Is Substance Abuse Counseling a good career for a convicted felon and recovering drug addict? A person’s past mistakes in life can sometimes prevent that person from getting certain jobs later in life. With a prior criminal record some employers may not consider that individual as a good candidate for the job. Substance abuse counselors can be needed in hospitals, institutions, rehab centers, schools, and other government ran facilities.With a felony conviction against your criminal back ground check, government ran facilities normally will not hire convicted felons due to higher risk of a liability. Personal background checks are sometimes required as well and if that individual has a past known drug addiction, employers may seem skeptical of hiring. It has however been acknowledged that a recovering drug addict will make a better candidate than someone with no past drug addiction. A recovering drug addict has experi enced personally the addiction, struggles, and with drawls that are present when trying to become sober.Close to 100,000 people in the US work in recovery related jobs earning their living as drug counselors,†techs†,or social workers at the hospital treatment programs and thousands of rehabs across the country. Most people who enter the field of substance abuse counseling have some kind of personal connection with the problem. More than 50% are recovering drug addicts themselves or have family members or close friends that are addicts. A strange twist on the famous Hunter S. Thompson’s quote â€Å"When the going get weird, the weird turn pro. With a personal connection to a past life of drug/alcohol use it usually tends to mean substance abuse counselors are incredibly passionate and dedicated. There is however a downside. Many addicts even significant amount of sober time, are at risk of a relapse. When substance abuse counselors stumbles, the consequences are o ften more crucial than that of someone who is not in that type of career. Cynthia Moreno Tuchy, the EXECTUCTIVE DIRECTOR of THE NATIONAL ASSIOCATION OF ALOCHOLISM AND DRUG ABUSE COUNSELORS (NAADAC) puts a rather fine point on it. We (chemical dependency professionals) do very well treating clients in general; we don’t do so for the professionals in recovery. We tend to blame the victim –we say you have a disease, but we are not recognizing relapse is part of that disease cycle. Why would we not do for addiction counselors as we would for everyone else? † She says. Most graduate programs in chemical dependency require applicants to have significant time free-typical a year or two-from chemical use and in most states licensing boards require similar amounts of clean times.When a substance abuse counselor relapses, they violate that condition and normally lose their jobs. The climb back tends to be quite steep. While relapse of a counselor poses danger to patients, the biggest threat is actually to the person who relapses. â€Å"Anecdotally the recovery rate for persons who work in the field that relapse is abysmal. † Says Chuck Rice. Counselors who do relapse, may continue to escalate with their relapse for fear of losing their job and can go untreated and hit rock bottom once again, which could have been a simple slip up if treatment was assemble as sought.Many people, who make a living in the recovery field, complain over time, it can become easy for professionals to blur the line between demands of personal recovery and the demand of their job. Giving the low success rate at many rehabs, burn out is a major issue. â€Å"When you work in the field,† says John Leonard, â€Å"The last thing you want to do when you get off work is to go to a meeting. † Furthermore, recovering substance abuse counselors get used to being the one with the answers, the experiences, and creditability. It’s easy to confuse work with thei r own personal recovery programs.The irony is that support and safety nets that exist for other professionals who fall victim to addiction does not exist for people who work in this field. â€Å"Sobriety rates of monitored professionals exceed 90%† Says Chuck Rice, â€Å"A rate far above the average general population. † Touhy estimates that 85,000 people in the addiction work force an as many 30,000 are recovering addicts. Without a national monitoring system and strong areas of informal support, these professional who work every day helping others to a clean life will go without the support they need and deserve.As the recovery field grows, so will the need for the professional working to help make the system work. If a system such as this is established I believe it is possible and a good choice career for a recovering addict to pursue a career as a substance abuse counselor despite the risk and triggers that can lead to relapse many counselors and people working in the addiction field can relate to current addicts lifestyles and be grateful they are not on that path themselves. Having desired to help others recover from addiction because they themselves re in recovery there is hope in knowing that recovery is possible because they have achieved it. There was an incident that happened in 2009 that captured the national news. Adam â€Å"DJ AM† Goldstein, host of MTV GONE TO FAR intervention reality series, was found dead at his New York City apartment from a drug overdose. DJ AM had just finished filming the MTV intervention reality series when he himself relapsed and died from a drug overdose. He had been sober for eleven years and had hoped to help others beat drug addiction.Goldstein admitted before his death that watching the videos filmed by Gone to Far’s addicts and loved ones was a â€Å"terrifying† experience. Goldstein stated,† I am a recovering drug addict. When I see and I am in their room and the paraphern alia and the whole lifestyle and everything, I still, eleven years later, have little thing in my head that starts thinking, Oh, Where’s that? , I wonder what that is? And I look at it in this way, And I have to constantly remind myself why I’m here and remember what it was like. â€Å"There’s no better way to remember what it was like at my bottom than to see someone at their bottom, and to help them and lift them up. † Nick Zybko wrote that nearly 40% of substance abuse counselors relapse over the course of their career. The need for substance abuse counselors is growing in today society. With economic failures and job layoffs, more people today are at a greater risk in turning to drugs or alcohol to escape and run from their problems. Counselors and other professional workers in the addiction fields are continuing to search for roles to help society deal with substance abuse.Counselors are aware of the destruction it causes to individuals, families, bu sinesses, and other organizations caused by dependency on alcohol or other drugs. One factor in important quality needed in a successful intervention and recovery with counselor and patient is empathy, genuineness’s, warmth, immediacy. Paired along with effective helping skills, such as questioning, comforting, self-disclosing, clarifying, and other skills common to the counseling process.Most substance abuse counselors who are recovering addicts can relate to the patients on a more personal level and a patient-counselor trusting relationship can be better formed. Each organization and treatment facilities differs from state to state as to what credentials you need to pursue a career as a substance abuse counselor. All facilities I have researched are accepting to recovering addicts as long as there is a sobriety of one to two years. Most recovering addicts have a criminal background record as well due to the â€Å"addiction disease†.There are some rehabs a treatment f acilities that only hire certified substance abuse counselors who are in fact recovering addicts even with a criminal record. As long as the substance abuse counselor is not on probation or parole this type of career is perfect for a recovering addict with a criminal past who has the desire to help others recover from addictions. As with any career and everyday life, a recovering addict is always at risk of relapse because of the disease. Perusing a career as substance abuse counselor has it downfalls as well as its advantages.Living a drug free life and remaining in recovery is important no matter the choice of career. I have pondered throughout most of my life as to what type of career I want in life and now that I am at a point in my life to making positive changes, I feel substance abuse counseling is an excellent choice for myself and perhaps others who have lead a similar life to myself and have the want and desire and even personal experience and knowledge to help others reco ver from their addictions to live a healthy happy life without drugs or alcohol. Sally Hughes [email  protected] phoenix. edu

California s Early Care And Education System - 1342 Words

Introduction This literature review describes California’s early care and education system, specifically program models and funding streams, then address the topic of how parents select child care. Through a neoliberal framework, particular attention will be paid to how early care and education programs compete to recruit prospective students and their families. Based on the literature, conclusions will be drawn about how the current competitive landscape between early care and education programs is shaping student and family recruitment practices. California’s Early Care Education System â€Å"Early childhood education and care† is an umbrella term, which describes a plethora of disparate, categorical, and idiosyncratic educational and child care programs available to young children. In California, this term encompasses Head Start, state preschool, transitional kindergarten, family day care, private preschool, daycare, quality improvement programs, local community programs, relative child care, and childcare provided by friends and neighbors. The following subcategory describes each program model including eligibility requirements, funding, and oversight and regulation. Program Models California’s numerous early care and education programs can be subdivided into two categories: licensed and unlicensed. Licensed child care programs are required to meet, at a minimum, Community Care Licensing requirements as governed by California Code of Regulations, Title 22,Show MoreRelatedHow Should Tuition Inflation Be The Central Cause? 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